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Demand Gen Strategy & Alignment Workshop

Project type

Strategic Action Planning

Role

Survey Design and Analysis; Presentation Design; Workshop Facilitator; Project Planner

I led a cross-functional workshop to help guide the global transformation of a Fortune 500 organization's lead management processes. I designed and executed surveys, synthesized the findings, and presented them to leadership. This helped leadership align on key blockers and define the priorities that would shape the demand generation strategy and planning.

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