Business Process Improvement

This collection highlights discovery and research outputs that visualize complex business and data systems in order to transform processes. Examples include: defining the current state of how contact data moves between an email marketing platform and Salesforce CRM; mapping customer journeys as service blueprints to support global tool and process consolidations; outlining current and future states for file storage and system integrations between CRM and custom applications; mapping real estate transaction workflows to support the design of property site selection and transaction management products for real estate transaction teams.